Artwork
Every imprinted marketing tool begins with an idea, but it doesn't exist until that idea is translated into production-quality artwork.
Not long ago most graphic artwork was created with a stat camera and keylining. Today's newly graduated graphic artist may not even know what a keyline is, as the computer has completely replaced the drawing board, T-square, stat camera and waxer. A&M GROUP's background and knowledge has made it a leader in establishing standards for the preparation and transmission of digital artwork.
Promotional products are imprinted, and awards created, by many different production methods:
- acid etching
- die-striking
- dye sublimation
- embossing/debossing
- embroidery
- hot stamping
- laser engraving
- litho printing
- molding & casting
- pad printing
- sand etching
- screen printing
- thermal transfer
- vacuum forming
- direct digital printing
- and others.
The requirements for production art can vary greatly from one process to another. Clients working with the A&M GROUP benefit from our expertise in this critical area. We advise client personnel on artwork creation, or create the artwork they need ourselves. Either way, we take responsibility to ensure that the client's design is optimized for maximum impact, and ease and efficiency of production.
If you're interested in learning more about the preparation of artwork for the promotional products industry, we encourage you to download the SM@RT ARTWORK GUIDELINES developed by the members of PPAI. They provide guidelines for art preparation, guidelines for digital transfer of art via e-mail, and a glossary of art-related terms. Click on the SM@RT logo to download them from PPAI.
